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Consumer brands M&A

M&A for consumer brands.

Whoever the right buyer is, and wherever they are, we find them. Full or partial exit, you decide when, and we're only paid if you sell.

Why us

We understand consumer brands, and we know who buys them.

We've run sales for consumer brands across categories, from supplements to home brands and more, with buyers all over the world.

We know who buys consumer brands, from large consumer groups to private equity. We bring your brand to the ones that fit, and we prepare you for the questions they will ask.

Why we're different

A partner who understands the business, not a banker checking the numbers.

96North brand image

Case study · Home fragrance

96North, acquired by Alphawell Brands.

“My co-founder and I were absolutely delighted with the quality of service that the Nextoria team provided. From the moment that we started working with Nextoria, the entire exit process went extremely smoothly, and the team was always very responsive. I was particularly impressed with the quality of work Nextoria put into creating all the materials required for our exit. The Nextoria team delivered an outstanding pitchbook for 96North within two weeks.”
Jack S., 96North founderRead the story

What buyers look for

We know what buyers look for.
It may surprise you.

Founders often measure their brand by how fast revenue grows. Buyers look at where that growth comes from: which products actually make money, whether customers come back or buy more across the range, and whether the business can keep up with it.

Good to knowYou can grow a brand fast by adding products that each sell to a different customer. Revenue climbs, but every new product means more stock to buy, store and sell through, and the range gets harder to run. Buyers spot that kind of growth quickly.

And no two buyers read a brand the same way: large consumer groups and private equity firms each buy for their own reasons. What your company is worth also depends on who is buying, and why.

Running the brand
  • Revenue growth
  • Best-sellers
  • New products
M&A
  • Product profit
  • Repeat & cross-sell
  • Range size

Founder stories

Founders on selling with us.

Cover: Selling your supplements brand, interview
“When we were in the heavy negotiation, they were in the trenches with me at 1 in the morning on calls getting the deal done. They will work as hard, if not harder, than you will.”
Seb D.Founder
Selling your supplements brand: a case studyRead the story
Cover: Roland R. on his fourth exit, interview
“We had a lot of offers in the end. You pulled buyers out of all sorts of drawers. I think we sold the brand after two months. Extremely fast, for a great price.”
Roland R.Founder
Roland R. on selling his company with usWatch the interview

Deals, insights and case studies.

All deals, insights and case studies

What you get with us

01

Every relevant buyer. Only the relevant ones.

For a business like yours, the pool of potential acquirers is large, but the right fit is rare. That's why coverage makes the difference. Our tools track a broad universe of corporates and investors. Our team brings your business only to the ones that fit.

“They brought more than 300 buyers, many I had never even heard of, from all over the world.”Seb D., founder
Tech-powered intelligence, human-powered connections.

An exit in numbers

Wide, but targeted. Then strict at every step, so your time only goes to the conversations that matter.

See how this sale ran
  1. 448buyers identified

  2. 170engaged

  3. 15offers

  4. 1deal signed

02

Prepared, and never on your own.

Selling your company shouldn't become a second full-time job. From the first preparations to the final negotiation, we're in it with you and take on the heavy lifting, so you can stay focused on the business.

How a sale runs: step-by-step process

“When Nextoria brings us an opportunity, the information is well structured and the numbers hold up when we look into the detail. It makes our job as buyers much simpler and significantly increases the chances of a successful transaction!”Asheque Shams, CEO, Abingdon Software Group · Buyer
About us
“It was a really close collaboration, and I was never on my own. You were always reachable. It was never ‘let’s do a call next week’. We brought the ship into harbour together.”Roland R., founder

How we're paid

No sale, no fee.

No retainer, no upfront costs. We're paid when your sale closes, so we only win when you do. Our interests are the same as yours, from the first call to the final signature. That's why we'll always give it to you straight.

Talk to us

On your timing

Ready to sell, or just curious?

Your exit, at your own pace. There's no one-size-fits-all process: we adjust to where you are.

Structured exit

Actively looking to exit?

Your business is never just another listing. We run a structured process and bring it personally to a curated and extensive pool of buyers.

How a sale runs
Market watch

Or just looking around?

Not ready, but keen to explore? We become your eyes on the market, quietly testing buyer interest while you focus on growing your business.

Inside a market test

Full visibility

You always know where things stand.

M&A is often run like a black box. Not with us: from day one, you get your own deal portal to follow the progress of your sale and share your thoughts with us whenever you want.

Your own deal portal

Global reach

Our approach is personal, our presence is global.

The right buyer can be anywhere, and so are we. Our global presence means no buyer is out of reach.

LondonMiamiSofiaSingaporeLisbon

Shared block · FAQ · same as the home page

Questions

Questions founders ask us.

How do M&A advisors get paid?

We only charge a success fee: no retainer, no upfront costs, and if your company doesn't sell, you don't pay us. Many advisors and investment banks charge a monthly retainer on top of their success fee. We chose not to, so that our interests are the same as yours: the better the deal, the more we earn. We're after the best deal for you, not the quickest one.

It also means you get honest advice from us, with no bias. From the first call, we're transparent about what's realistic for your company and when. If you can get what you want now, we'll go for it. If waiting would get you a better offer, we'll tell you, along with the steps to get there, and we'll pick the right moment together. We're not in the business of wasting your time.

What size of company do you work with?

There's no hard cap. We mainly work with companies with annual revenue from around $5m to $100m, but we also work with smaller and larger ones.

Can I sell part of my company?

Yes. We handle full and partial exits, including majority and minority stakes. The right structure depends on what you want to achieve, and often on the buyer, so it pays to keep an open mind. We've seen founders set on a full exit decide to stay on and roll over equity because they believed in the buyer's plans, and others who wanted a minority deal choose to sell in full. We also occasionally help with fundraising, so feel free to ask.

Do you work with funds selling a portfolio company?

Yes, we regularly work with funds on portfolio company exits. That can be a one-off sale, or regular portfolio reviews that include a longer-term exit strategy for each company. Tell us about your portfolio and we'll take it from there. And if you're also looking to acquire, see what we offer buyers.

What does an M&A advisor do?

An M&A advisor runs the sale of your company with you, from start to finish. That means getting the business ready, preparing the materials buyers need, finding and approaching the right buyers, managing the conversations, negotiating the best terms and seeing you through due diligence to signing. See how a sale runs.

What is the difference between a business broker and an M&A advisor?

Broadly, business brokers tend to be transaction-focused: they work on volume and aim to close deals quickly. An M&A advisor works more like a partner. Beyond running the sale, they help you get your business into the best position for it, advise you on timing and structure, and stay closely involved through negotiation and due diligence, with the best outcome as the goal. Every firm works differently, of course, so this is a general picture.

How long does it take to sell a company?

As a rule, plan for 9 to 18 months, but it varies a lot. We've seen companies sell in a couple of months, though that's rarely ideal, and others take much longer. Most of it comes down to how ready your business is for a sale and how much preparation it needs. Exploring the strategic fit with some buyers can also take time, and due diligence takes longer when the business is more complex. That's also why it's best to talk to an advisor long before you plan to sell. Before we start, we'll give you an overview of the timeline for your business.

When should I start talking to an advisor?

Earlier than most founders think: ideally 18 months to two years before you want to sell. Even if a sale feels far off, an early conversation helps you know what buyers will look for and what to work on in the meantime. It costs nothing and commits you to nothing.

Which sectors do you work in?

We work across sectors. We have deep roots in tech, from software and SaaS to IT and tech services, but we also work with consumer brands, industrials and more. Our buyer reach isn't tied to one niche: we track a broad universe of corporates and investors across industries, so we can find the right buyers for your business, whatever your sector.

Which regions do you cover?

We're a global team with offices on several continents, and our investor and founder networks are global too. We see M&A as a global game: buyers often look abroad to grow, so the right one may not be in the region you'd expect, and your advisor doesn't need to be based where your buyer is. That's why global reach has been at the core of Nextoria from the start. Our relationships, buyer intelligence and technology help us find the right buyers wherever they are, and we're very comfortable running cross-border deals.

Is the process confidential?

Yes, and we treat it as a priority. We control what information goes out, to whom and when, and our rule is simple: we only share what needs to be shared. Your company's name never goes out in a mass email to a list of buyers. At the start, we walk you through the safeguards we'll put in place for your sale.

A buyer has approached me. Do I need an advisor?

Running a sale is demanding, even when the buyer comes to you. If you decide to handle it yourself, here's what we'd recommend keeping in mind:

  • Don't negotiate with one buyer alone. Talking to a single buyer leaves them with all the negotiating power and gives you nothing to compare against. Make it clear you have other options, and get other opinions. Some buyers will also set a "take it or leave it" deadline. That's often just pressure, because one-on-one suits them.
  • Don't rush into an LOI. Some buyers will push for a quick signature with an attractive headline offer. Once you sign and enter exclusivity, you lose most of your leverage, so settle every important term first: the structure, how much is cash, equity or earn-out, the warranties and your role after the sale. Anything left open is likely to come back to bite you.
  • Expect it to take a lot of your time. Due diligence is intense. Buyers do it all the time and you don't. Ideally, have someone from your team handle it rather than you, so you can stay focused on running the business. The last thing you want during a sale is your performance slipping.
  • Bring in the right specialists. You'll need an experienced M&A lawyer and tax advice, ideally before terms are agreed, not after.

We're biased, of course: we believe you're better off with an advisor. But whatever you decide, we're happy to look at the offer with you and give you our honest view, free and with no strings attached.

What is my company worth?

There's no magic formula. What your company is worth depends on several factors: its performance and the quality of its revenue, its potential for continued growth, your product and how defensible it is, market conditions, and who the buyer is and what they value in your business. The same company can be worth very different amounts to different buyers, which is why finding the right ones matters so much. How to value your business.

Get in touch

Thinking about an exit? Let's talk.

Whether you're ready to sell or still years away, the earlier we talk, the better.

Everything you share stays confidential.

Or email us at info@nextoria.com.

Thank you. We'll be in touch shortly.