Nextoria advises Add-On Products on its acquisition by Aries Global

Nextoria acted as exclusive sell-side M&A advisor to Add-On Group, the Danish B2B software company behind Resource Central, a workspace management and room booking suite for Microsoft 365, on its acquisition by Aries Global, a London-headquartered software group.

About Add-On Products: workspace management software built into Microsoft 365

Founded in 2000 and headquartered in Vejle, Denmark, Add-On Products makes software for booking and managing desks, meeting rooms and the services around them, plus digital signage and add-ons for Microsoft Outlook and Microsoft 365. Its products include Resource Central, Digital Sign Client and the Workspace Booking app. Its platform is used by more than 400 enterprises in 40 countries.

The transaction: joining a group built for founder-led B2B software

Aries Global is a software group focused on growing founder-led B2B software companies, with its own AI platform and go-to-market resources. Add-On Products and Add-On Development continue to operate independently within Aries, with Peer Astrup staying on as CEO and Jens Rubæk as CTO.

Aries gives us the operational strength to scale faster without losing focus on what matters most: customer experience and value.

Peer AstrupCEO, Add-On Products and Add-On Group

Add-On Products is everything we look for in a category-defining software company: founder-built, customer-trusted, and embedded in a mission-critical workflow.

Michael MitterlehnerCo-Founder and CEO, Aries Global

Source: Add-On Products announcement, 8 October 2025.